A souvenir (from French “a memory or remembrance”), memento, keepsake or memento is an object that a person acquires because of the memories that the owners associate with it. In this work, the artist interrogates the value of a souvenir as a memento, using an object sold by the thousands at a tourist destination, that connects us to a special place. The identity of a tourist destination is represented and portrayed through a souvenir. Thus, the souvenir shapes our imagination and also our dreams of a paradisiacal place. The old labyrinthine alleys, through which noisy and sweating crowds move, are lined with sprawling souvenir stands selling fake artifacts and strange souvenirs to souvenir hunters. A souvenir, a stereotypical manifestation, engages the audiovisual notion of a place’s identity. By restaging the souvenir in a precisely created arrangement and tidy environment, the artist intervenes in this audiovisual appearance and representation, creating a reinterpretation of our memory and but also imagination of an identity of a place. Through the staging, the artist questions the meaning of the souvenir. By isolating and aestheticizing the object, restaging it on stage in the artist’s studio, the question arises to what extent the reinterpretation changes the identity of the place. This work is part of a series of works currently being created, dealing with the transformation of the identity of a place through souvenirs.